Motorsport and grid girls are closely linked
Grid Girls are regularly deployed during racing events to promote motorsport. Almost every race, this group of lovely ladies comes in action because motorsport and grid girls are inextricably linked. By seeing this fun, sweet and beautiful grid girls, the heart of many a race fan beats faster. A picture together with a grid girl makes a lot of racing fans excited. The promotion girls often take a leading role in itself. Posing on the grid at the cars, handing out flyers and posters or a challenging and exciting show at the bikini car wash.
View imagesGrid Girls during racing events :
Promotion models
Umbrella girls
Grid girls are models who pose in the pit lane, the paddock or on the circuit during racing events. Grid Girls are often used as promotion during Formula 1, other motorsport events and at MotoGP and WorldSuperBikes.
Grid Girls are also called ‘Umbrella Girls’. They are a household name in professional motorsport. These Umbrella Girls are usually beautiful models who promote a brand or racing team during or before a race or sporting event. Many of these grid girls speak multiple languages to communicate well with race visitors. The GridGirls are not only a beautiful picture for the camera, but also know how to attract the attention of the press through their appearance.
Paddock girls for promotion
Paddock girls can also be found on the circuit. The models often promote sponsors of the various racing teams. Their duties include waving a flag to signal the start of a race. The grid girls attract attention by wearing catsuits or other tight-fitting and provocative clothing. The public often enjoys having their picture taken with the models. This draws attention to the brand in question.
Custom-made outfits
To optimally promote a brand or racing team, it is essential to have the right clothing and branding. The Grid Girls can promote brands by wearing custom outfits made exclusively for them.
Formula 1 stops Grid Girls
The well-known Grid Girls are unfortunately no longer there. From the 2018 season, women will no longer be on the starting grid of the Formula 1 drivers’ cars, Formula 1 announced. “Last year we looked at what things we need to change so that it is in line with our view of the sport,” said Sean Bratches, commercial director at Formula 1.
“Although the grid girls have been part of the Grands Prix for decades, we believe this is no longer appropriate for the modern era. We do not believe this is appropriate or relevant for Formula 1 and its fans.”
The walk-on girls previously disappeared from darts. The professional darts organization has decided to do this in consultation with broadcasting bosses. This puts an end to a long tradition in darts where players are accompanied to the stage by ladies amid loud cheers.
Following the example of darts and Formula 1, the beautiful ladies are increasingly disappearing from other motorsport competitions. The majority of women indicate that they have no problems at all with posing and simply see it as modeling work and a source of income.
